The new tower will be part of the Azrieli Center complex, joining the circle, triangle and square towers which have come to be the symbol of the city of Tel Aviv. This unique tower will rise 350 meters and span 91 stories, and will contain commercial, office, residential and hotel space. The tower's planning was entrusted to the international firm Kohn Pedersen Fox (KPF), which is responsible for the design of five of the ten largest skyscrapers in the world.