Global Business School by Benoy, Jeddah, Saudi Arabia
Our client wanted to help shape Saudi Arabia's future with a progressive institution. The country is moving away from the oil industry and focusing on technology and education, so our design for the new Global Business School building needed to champion innovation and social engagement. This new building in the prominent business school establishes a presence for the client's brand, creating an identity that is equal in stature to Cornell and Harvard Universities. The design embraces Saudi culture while emphasising technology, innovation and youthful energy to create value within society.