The architects were not dealing with a project influenced by the pressure of the real estate boom or the need for an iconic brand image. The most pleasant and unique circumstances were set before them: the client was also the developer, the architect, the contractor and the user. The initial aspiration of the assignment was simple: to erect a building that would house the activity of IDOM, while at the same time representing it and becoming as it were a visiting card for clients. The firms culture and way of working should be clear from the building itself. This was an opportunity to turn a building into a showcase of their philosophy. Where could they find the keys that represent a firm like themselves? Taking into account the special culture of IDOM, it was obvious they would have to abandon any idea of it being media approved, short term or of rapid recognition. All these qualities seem to be an obsession which worries many corporations today, who need rapid success and visual appeal. The architects decided to focus their work far from that rationale. They aimed for true environmental comfort, measureable, credible, real and not conditioned solely by its representative or spatial tectonic values.