Starwood Hotels & Resorts has opened the first Aloft Hotel in the UK at ExCeL London. The Aloft London Excel has been designed by Jestico + Whiles, the architects behind the highly successful W London Leicester Square which opened earlier this year. Developed by London ExCeL’s parent company, ADNEC (Abu Dhabi National Exhibitions Company) and constructed by McAleer & Rushe, Jestico + Whiles’ innovative design for the architecture and interiors provides 252 guest bedrooms; an exciting ‘w xyz’; a re:charge fitness suite with gym and Splash pool; re:fuel by Aloft - a one stop, 24hour grab and go food and beverage area; five ‘Tactic’ meeting rooms; together with a new restaurant concept restaurant ‘FEDE’ separately operated by Elior.