The Hiphouse project in Zwolle presented Atelier Kempe Thill with a welcome opportunity to fundamentally question the assignment ‘social housing’. Largely due to the client’s ambition and the active support of urban planners, a prototypical project could be realized without exceeding a typical Dutch standard budget for comparable projects. A radical minimization of architectural means and a visible assertion of the processes and technologies of the building process helped to realize a maximum of living quality.