Guggenheim museums raised a high standard for the museum world. The challenge is to create a distinct museum, one worthy of Guggenheim name and a prominent symbol of Helsinki.

Inspired from the cityscape of Helsinki, the idea is in creating a new mix of a museum building resembling the waves of the see scaled to a cruise ship, combined with an observatory wheel to create a new viewing experience for both museum interior and exterior exhibits, and undoubtedly the city itself.