In the twenty first century two majors orientations are competing: on one side the awareness of our environment’s vulnerability, on the other, omnipresence of the numeric technology in our everyday lives. Part of the debate on the cultural evolution of our society is torn by this duality. In Japan this is reflected by the concepts of Honne and Tatemae, this is represented by the confrontation between the real feelings and the opinions that must be expressed in public. The internal feelings of individuals will be contained in an accommodating and polite attitude.

The Popular Culture Laboratory that we propose is based on the interpretation of these concepts of Honne and tatemae. These two entities are set against and superimposes at the same time in order to create at the end only one entity. Here these two elements are sheltering the key elements of the program (Library/ workshop).