The project presents a development of the site of the old Shtastlivetsa Hotel. It is situated on the northern slope of Vitosha. In November 2007 the hotel was blown up and since then the terrain remains empty.

The conceptual design proposes a construction of a new hotel to replace the old one , keeping the powerful and contextual name 'Shtastlivetsa' in translation 'The Lucky One', named after bulgarian writer and passionate traveler Aleko Konstantinov.