The renovation and expansion of the $615 million project will transform the area into a state-of-the-art convention center and public space that will attract new national and international events and conventions. The new convention center is designed by Denver-based Fentress Architects, in collaboration with local firm Arquitectonica and the Dutch landscape firm of West 8. The new LEED certified design will have a strong emphasis on ocean elements, utilizing sun-shading design concepts and much more natural lighting for the interior — leading to a 20 percent energy reduction.