Viñoly was hired by London-based developer Almacantar in 2011 to design a large mixed-use development, combining prime residential, office, retail, restaurant, and cinema space. When completed in 2018, this landmark project will have a transformational effect on Europe's busiest shopping thoroughfare, extending high-end retail to the intersection with Edgware Road and further enhancing the borough of Westminster as an increasingly diverse center for living and working.