Kohn Pedersen Fox has unveiled the design of their landmark Azrieli Tower in Tel Aviv. The 340-meter-tall elliptical building, Tel Aviv's tallest, seeks to establish a dynamic new identity in a cluster of perfectly square, circular and triangular towers. Designed in collaboration with MZA and Azrieli Group, the KPF scheme takes for the form of a spiraling scroll, with the outer layer of the spiral wrapping around an existing retail base. As the motif ascends, the façade wraps around the shaft of the new tower, narrowing to shape optimum office floorplates. At the top, the smaller floorplates will accommodate residential and hotel programs.