The Experia Masterplan is a 480,000 sqm urban regeneration plan for the Milan Expo area, proposed by the Vitali – Condotte – Stam consortium with both HOK and Progetto CMR as Lead Architects. Experia is a sustainable urban requalification, a new human-scale centre of excellence for Milan where research, healthcare, innovation, culture, education and well-being are all synergically integrated. In preserving and enhancing the natural and cultural landscape of 2015 Expo, the Masterplan creates an urban scenario designed for and with the people who will experience it.