The Galleria is Korea's first and largest upscale department store franchise founded in the 1970s, and has remained at the forefront of the premium retail market in the country since then. The store in Gwanggyo—a new town just south of Seoul—is the sixth branch of Galleria. Located at the center of this young urban development surrounded by tall residential towers, the Galleria's stone-like appearance makes it a natural point of gravity for public life in Gwanggyo.