The project is located in an urban city and there are many homogeneous projects in the surrounding area, the competitive advantage is very limited in the fierce competition. To solve this problem, aoe decides to focus on the project positioning and strengthen the thematic and innovation of the spatial form. Its design maximizes the value of the land, exhaust the premium points, considered the combination between economic value and the regional characteristics of Yibin City, and fully utilize local policy requirements (such as sunshine spacing, building retreat lines, ground parking ratio, etc.) to meet local market needs and improve project quality.