The project site is a part of The Mount-Damavand Region located in the north of Tehran - the capital city of Iran. It is a significant mountain in Persian mythology and has a special place in Persian literature. This is a place and time where Concept as a form, Context as the nature and Content as an activity, meet each other immediately and break the silence of environment and at the heart of this project is the mutual interaction between these three factors which having the privilege of such precious occasion, they have been frozen in the moment. Therefor context blends with the activity... >>>

The Mall of Egypt is a five star super regional shopping centre with a main shopping mall incorporating 200.000 square meters of retail space over two levels and an exclusive leisure centre offering to complement the strong value fashion and lifestyle retail precincts with more than 400 shops, over 50 food and beverage outlets throughout the mall, an open air plaza and a 'Carrefour' hyper market. >>>